TRIDENT: PRE GAME CHEW
Chewing gum has been proven to increase focus, calm our minds, and gets us into our ‘zone.’ In fact, it’s a pre-game ritual for many athletes before their next big game. So we teamed up with Kyle Kuzma of the Los Angeles Lakers and producer Sam I. to create a song composed to Kyle’s exact gum-chewing rhythm. Then we literally took Kyle into his ‘zone’ with a music video for the track.

Made with the fine folks at 360i / Dentsu, ECD Devon Hong, CD Eric Dennis, CD Ilana Wolstein, AD Emily Moore, Producer Geof Guinta.