To lure in some fresh advertising interns, we sent ad schools a tiny whiff of Mother New York, in a tiny Mother New York. Go on, lean in, give us a sniff, if you like what you smell you can apply at awhiffofmother.com. And you can learn how we made the scent in this Adweek article.

Is it the smell of coffee? Fresh printer ink? A great, groundbreaking idea? Whatever it is, it’s delightful, isn’t it?