We all know how Apple came to be, yet Samsung’s story has remained untold for the last 80 years. To bring people closer to the brand we were tasked to bring the story of Samsung to life, from the meaning of the name to the products that unexpectedly changed our lives. I was brought in to work on Chapters 4-6, and through a series of interactive experiences, we gave users an immersive look into how Samsung has shaped our world. Check out the full experience here and the case study below.


CHAPTER 4: The Phone Built On Can’t
In 2011 no one wanted a bigger phone, yet Samsung believed a ‘big’ phone could be something more, a notebook. When they released the Galaxy Note it became their best selling phone to date, and phones have been getting larger ever since. To educate users on just how difficult this phone was to create, we’re inviting them to build it themselves. The ‘Phone Built On Can’t’ let’s users tackle the design challenges Samsung faced to create something that was so much more than a phone. Check out the video below or Launch the Full Experience Here.


CHAPTER 5: More Than A Stylus
When touchscreens arrived the stylus was instantly antiquated. Yet Samsung still insisted it could do what a finger alone never could: draw, write and actually create. We partnered with line artists Differantly to bring the S-Pen’s timeline to life, illustrating how the pen no one wanted became a creative tool that continues to push the boundaries of what’s possible. Launch Full Experience Here.


CHAPTER 6: Testing For Life
People never stop finding new ways to break their phones. Yet unlike other manufacturers, Samsung designs their products based on how we use them. We decided to give to give people a look into the Samsung Testing Facility to see how they simulate every possible way you can break yours, from dropping it mid-selfie to sitting on it. The experience reminded users just how careless they can be, and invited them to drop, soak and smash phones right alongside our testers. Launch Full Experience Here.