For years the Philadelphia 76ers had struggled to find an identity both on and off the court. Fans were asked to ‘trust the process’ and years of losing seasons had left them doubting the team would ever return to glory. In a time when the Sixers were doubted by the entire sports world, we rebranded the team with a rallying cry that reminded them that this team and this city have always defied the odds and won, since 1776.
Tag: Since 1776
Yahoo Fantasy Football
Yahoo! Fantasy Football has all the tools you need to crush your closest friends and co-workers this year. Take it from two guys who crushed it on the field last year, JJ Watt and Colin Kaepernick.
Tag: This Is Your Year
The Chromebook, Google's first ever computer, is as simple as it gets. Equipped with no hard drive, no programs, no start up, and no set up, the Chromebook uses the web as its operating system. So how do you introduce a computer that's not really a computer? You re-teach people what a computer can be.
Unlimited data and messaging for $35 a month from Virgin Mobile is hands down a better deal than your current carrier. It couldn't be more obvious. But still, you won't switch. Maybe we haven't been obvious enough.
Chrome For Mobile
Google Chrome is an easy to use, easy to personalize web browser that's long been awaited to arrive on the iPhone. To announce its arrival, we decided to show just how seamless browsing the web can be when all of your devices just sync up.
Major League Baseball On Facebook Watch
For the first time ever, Major League Baseball will broadcast live games on Facebook’s new Facebook Watch platform. That means this year you can smack talk rival fans, heckle the haters and obnoxiously root for your team as you never have before; together, with obnoxious fans like you from all around the world.
Ally Bank Social
Online cooking videos on social media can be addicting to watch. And now, online videos about your financial well-being are addicting to watch. Introducing Ally Bank's Recipes for Financial Success.
A Whiff of Mother
The best ad students want to intern at the best agencies, so we decided to lure them in with Mother's unique scent. We sent ad schools a tiny whiff of Mother New York, in a tiny Mother New York. Go on, lean in, give us a sniff, if you like what you smell you can apply at awhiffofmother.com.
Is it the smell of coffee? A creative director's cologne? A great, groundbreaking idea? Whatever it is, it's delightful. Isn't it?
Getting on the cover of Rolling Stone requires an act of rebellion. Here are a few stories that honor it.